Marco Bevolo was born on the same day as W. A. Mozart, but a few years later. Until 2009 he was a director at Philips Design headquarters in the Netherlands, where he was the driving force behind CultureScan, the cultural futures research program. He works primarily in the areas of strategic design, people research, and thought leadership. He graduated in the psychology of communication from the University of Turin. Bevolo started his professional career at Italdesign Giugiaro in 1990. Prior to joining Philips Design, his work focused mainly on automotive design, publishing, and marketing communication. He was editor in chief for Intervista, an Italian lifestyle editorial spinoff from Flash Art. He then worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to the Netherlands in 1999 with his Japanese spouse, Keiko.
Bevolo is the editor and co-author of City.People.Light, an anthology of world-class urban futures concepts (2007), and has had work published in the groundbreaking The New Everyday
by 010, Rotterdam (2004), in the Italian book Nuova Enciclopedia della Comunicazione, as well
as in the renowned Japanese design magazine Axis, and in Boston’s Design Management Review. He
has been interviewed on cultural futures, trends, and branding by Korean national TV, Repubblica,
ViewPoint, Der Spiegel, and Marketing Tijdschrift. He has lectured at the Temasek Polytechnic of
Singapore, at the Art Center College of Design in Pasadena, and as module coordinator of the Master
of Arts in Design Management at INHOLLAND of Rotterdam. He has been a regular speaker and
chairman at leading events by Premsela , the Dutch Design Foundation. ESOMAR, ENG, and DMI. He
has been an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan and
Basel, of Platform 21 of Amsterdam, and of Stichting Caramundo in Amsterdam and Rio de Janeiro.
