8 April – 6 June 2010

http://www.asiaartawardforum.com

Date: 2010. 4. 9. – 4. 15.

Timeline:

- April 9 - 10. 2010 / Art and Capital

- April 11 - 12. 2010 / Oriental Metaphor

- April 13 - 14. 2010 / Art and Technology

- April 15. 2010 / Media Archive Network

Venue: National Museum of KOREA, Seoul, KOREA

April 9-11.2010 /21st Cultural Complex, New Direction and Function/ National Museum of KOREA, Seoul, KOREA

April 13-14. 2010 /21st Asia Contemporary Art, New Stream/ Soma Museum of Art, Seoul, KOREA

50 to 100 eminent international art leaders will be invited to form the strongest human network infrastructure for contemporary art at our forum. The new social paradigm of 21st century society that developed from the advancement of digital technology and global capitalism instigated various changes and had a great influence on contemporary art. And this paradigm demands new aesthetic approaches and dialogues in response to these changes in global politics, economics and culture. What is more, as Asia becomes the new center of culture, art and philosophy, a leveled view of contemporary art is presented.

The Golden Crossroads” sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other “secrets of the trade” from the world of fine arts and design. “The Golden Crossroads” is not about answers, it is about critical questions, radical challenges and opportunities for tomorrow’s success. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and commercial creative industry leaders.

This presentation will offer highlights from an international book due for Korean translation in 2010. The book is based on a quail-quantitative research project performed in 2008 – 2009, implying a diret dialog with world class experts and thought leaders like Richard Meier, Robert Venturi, Denise Scott Brown and more, for a total of 30 journalistic interviews. From these conclusions, a quantitative study on the future of fine arts and design in the US and UK was designed and executed by Moskowitz Jacobs, Inc, of White Plains, US, the leading boutique firm in statistics and scientific analysis of markets.

As based on the performed research, 38 findings were identified and are presented to the reader, in the form of a “manifesto”: this presentation will address a selection of data, details and conclusions from this research, including the relevance of fine arts communities to the US / UK taxpayers, the role of museums as depositary of our societal values and the developments of urban design as new and next arena for fine arts.

The presentation will also isolate a number of principles that will constitute next opportunities to perform business beyond the experience economy, from the need for design to find again a dimension of thought leadership surpassing the “vanity fair” of DesignArt to the crucial role of “vernacular” aesthetics to make design culturally meaningful, again. Contributions and comments provided in the presentation will include references to the movers and shakers of fine arts and creative industries, with particular focus on BRIC countries and the next leadership of Asia Pacific. Case histories from Japan and China will demonstrate the need for a deeper, different cultural understand of this emerged region of the world, where the future will be created next.

 

Jen MIZUIK / Director, Experimenta

Kat Vane Tempest / Curator, Experimenta

 

BILJANA Ciric / Independent Curator

Carol LU YINGHUA / Art Critic

Davide QUADRIO / Director, Arthub and Far East Far West LTD

FU Xiaodong / Independent Curator and Chief Editor, Fine Art literature

HUANG Du / Independent Curator, Director, Tianjin Art Museum

LENG Lin / Director, Pace-Beijing

Meg MAGGIO                  / Director, Pékin Fine Arts Gallery

Victoria LU / Creative director of the Museum of Contemporary Art (MOCA) in Shanghai

WU Hung / Founder and Director, the Center for the Art of East Asia at the University of Chicago

ZHANG Fa / Specially point-professor, Zhejiang Normal University

                                   Aesthetic professor, Renmin University of China

ZHANG Ga / Consulting Curator, Media Art National Art Museum of China

ZHAO Li / Director, Chinese Modern & Contemporary Art Document

ZHANG Qing / Director, Shanghai Museum of Art

 

 

Frédéric PAUL / Director, Domaine de Kerguehennec, Contemporary Art Center

 

 

Bernhard SEREXHE            / Chief curator of the Media Museum at ZKM | Center for Art and Media Karlsruhe

 

 

LEE Chun Fung / Artist, Curator, Program Officer, Artist Commune

 

Chaitanya SAMBRANI / Senior Lecturer, Art Theory, ANU School of Art

Nancy ADAJANIA / Cultural Theorist, Art Critic and Independent Curator

Peter NAGY / Director, Nature Morte