Arthub at the Asia Art Award Forum in Seoul

Time: 9-15 April, 2010
Location: National Museum of KOREA, Seoul, KOREA

Arthub has been invited to participate in the Asia Art Award Forum in Seoul, South Korea.

Full Schedule:

April 9-10: Art and Capital
April 11-12: Oriental Metaphor
April 13-14: Art and Technology
April 15: Media Archive Network

Lecture

April 9-11: 21st Cultural Complex, New Direction and Function
National Museum of KOREA, Seoul

April 13-14: 21st Asia Contemporary Art
New Stream/Soma Museum of Art, Seoul

Forum
World’s first multi-disciplinary contemporary art forum

50 to 100 eminent international art leaders will be invited to form the strongest human network infrastructure for contemporary art at our forum. The new social paradigm of 21st century society that developed from the advancement of digital technology and global capitalism instigated various changes and had a great influence on contemporary art. And this paradigm demands new aesthetic approaches and dialogues in response to these changes in global politics, economics and culture. What is more, as Asia becomes the new center of culture, art and philosophy, a leveled view of contemporary art is presented.

Presentation by Marco Bevolo
10 April at 2:00 pm
National Museum of Korea 135 Seobinggo-ro, Seoul

The Golden Crossroads sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other “secrets of the trade” from the world of fine arts and design. The Golden Crossroads is not about answers, it is about critical questions, radical challenges and opportunities for tomorrow’s success. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and commercial creative industry leaders.

This presentation will offer highlights from an international book due for Korean translation in 2010. The book is based on a quail-quantitative research project performed in 2008–2009, implying a diret dialog with world class experts and thought leaders like Richard Meier, Robert Venturi, Denise Scott Brown and more, for a total of 30 journalistic interviews. From these conclusions, a quantitative study on the future of fine arts and design in the US and UK was designed and executed by Moskowitz Jacobs Inc. of White Plains, USA, the leading boutique firm in statistics and scientific analysis of markets.

As based on the performed research, 38 findings were identified and are presented to the reader, in the form of a “manifesto”: this presentation will address a selection of data, details and conclusions from this research, including the relevance of fine arts communities to the US/UK taxpayers, the role of museums as depositary of our societal values and the developments of urban design as new and next arena for fine arts.

The presentation will also isolate a number of principles that will constitute next opportunities to perform business beyond the experience economy, from the need for design to find again a dimension of thought leadership surpassing the “vanity fair” of DesignArt to the crucial role of “vernacular” aesthetics to make design culturally meaningful, again. Contributions and comments provided in the presentation will include references to the movers and shakers of fine arts and creative industries, with particular focus on BRIC countries and the next leadership of Asia Pacific. Case histories from Japan and China will demonstrate the need for a deeper, different cultural understand of this emerged region of the world, where the future will be created next.

Participants:

Australia
Jen Mizuik, Director, Experimenta
Kat Vane Tempest, Curator, Experimenta

China
Biljana Ciric, Independent Curator
Carol Lu Yinghua, Art Critic
Davide Quadrio, Director, Arthub and Far East Far West LTD
Fu Xiaodong, Independent Curator and Chief Editor, Fine Art literature
Huang Du, Independent Curator, Director, Tianjin Art Museum
Leng Lin, Director, Pace-Beijing
Meg Maggio, Director, Pékin Fine Arts Gallery
Victoria Lu, Creative director of the Museum of Contemporary Art (MoCA) in Shanghai
Wu Hung, Founder and Director, Center for the Art of East Asia at the University of Chicago
Zhang Fa, Specially point-professor, Zhejiang Normal University; Aesthetic professor, Renmin University of China
Zhang Ga, Consulting Curator, Media Art National Art Museum of China
Zhao Li, Director, Chinese Modern & Contemporary Art Document
Zhang Qing, Director, Shanghai Museum of Art

France
Frédéric Paul, Director, Domaine de Kerguehennec, Contemporary Art Center

Germany
Bernhard Serexhe, Chief curator of the Media Museum at ZKM | Center for Art and Media Karlsruhe

Hong Kong
Lee Chun Fung, Artist, Curator, Program Officer, Artist Commune

India
Chaitanya Sambrani, Senior Lecturer, Art Theory, ANU School of Art
Nancy Adajania, Cultural Theorist, Art Critic and Independent Curator
Peter Nagy, Director, Nature Morte